Everyone Says Major in Business. But Is Your Teen Actually Wired for It?

High school students collaborating during a classroom presentation in front of a whiteboard with charts and code.

Your teen says they want to do business. Maybe you suggested it. Maybe a counselor mentioned it. Maybe it just sounds safe, practical, and hard to argue with. Here is the thing about business: it is the number one declared major in America. That does not make it right for your teen. It makes it […]

AI Is Changing What Your Teen Should Major In. Here Is What the Data Says.

Three college students collaborate around a laptop while reviewing notes in a bright study space.

Nearly half of all college students are second-guessing their major right now because of AI. They are already enrolled. They already picked. And they are already worried they got it wrong. Your teen has not picked yet. That is not a problem. That is a competitive advantage. But only if you use it. In April […]

How to Help Your Teen Choose a College Major (Before They Just Pick One)

Teen in a light blue hoodie thoughtfully looks at a bulletin board with sticky notes labeled Business, Psychology, Design, Healthcare, and Technology, representing possible college major and career paths.

It happens in almost every household. You ask your teen what they want to do after high school. They shrug. “Business.” “Psychology.” “Communications.” And you exhale. Good. We have a direction. But do you? “I Want to Study Business” Is Not a Career Plan Business is one of the most popular college majors in the […]

Five Questions to Ask Your Teen Before You Ever Talk About College

Parent and teen sitting side-by-side on a bench having a calm conversation about the teen’s future

If you’ve ever tried to bring up college plans and watched your teen’s eyes glaze over—or heard “I don’t know” on repeat—you’re not alone. Most parents aren’t doing anything wrong. They’re just starting with questions that feel too big. Before you research schools, tour campuses, or stress about applications, there are five conversations worth having […]

Why Now Is the Time to Think Differently About Your Teen’s Future

Parent and teen watch a virtual career coaching session on a laptop showing “Career Paths?” with options like college, trade school, and gap year.

I recently hosted an info session called “Is Your Teen Already Behind?” And the biggest question in the Q&A was not about majors or colleges. It was this: How do I get my teen to engage in these conversations? Parents expressed a familiar concern. “My teen shuts down.” “They say ‘I don’t know’ and that’s […]