My Ideal College About

Laurie Genevish is passionate about making the process of finding the ideal college easier for parents and their children. She’s the mother of 11th grader Donnie and 7th grader Thomas. Laurie and her husband, Scott, are active in scouts, marching band, and the PTA. And, like you, they want to help their children make the right choices.

Laurie learned the hard way about the dangers of not doing research before choosing a college. “I went to college to be a marine biologist because I love being in the water,” she recalls. “When I arrived and found out how much math and science was involved for that degree, I was shocked. These were two subjects that did not come easy for me. Now here I was in college wondering what I was going to do next.” She earned a communications degree and gets to the beach as often as she can.

So, why call it My Ideal College? “What is ideal is very personal and different for everyone. There are some kids who thrive in the traditional college environment while others prefer alternate schooling paths. Why would you want to send your child to a traditional college and get deep in debt only to discover they could be happy and successful somewhere else?”

High schools don’t often prepare parents and their children for assessing their options. Many career tests and reports from those tests offer generic information that doesn’t help students and their parents make informed decisions about careers and schools available to them.

In the corporate arena, Laurie has used assessment technology for many years to help coach and hire, develop and retain employees in jobs that they love. These companies include Penske, Freshii, Marlin Leasing, and HeatTek. Now she wants to use it to help young adults plan for their future. Through the My Ideal College process, Laurie delves into what a student would really enjoy and shares exactly what skills and education background they need.

Laurie believes her services should not be available to just those families who can afford it. She plans to one day donate her services to students who are plagued with homelessness.


“Eric is really a good kid and I think your evaluations made him feel worthwhile again, so money well spent.” – Sue Ridge, Parent
“My daughter’s one-on-one counseling with Laurie took us from “no clue” to a very viable career choice that we both feel good about! I am so impressed with the process and how specific the results of the assessment are. The confidence that comes from knowing we’ve found something that matches not only my daughter’s interests but also how she thinks and interacts is invaluable! Laurie gave us great insight for our particular situation, which was so helpful for narrowing down options and keeping us from second-guessing everything. We’ve tried other career exploration programs, but the difference here is the detailed assessment/reports and Laurie’s expert input. I highly recommend My Ideal College!” – Ann Karako, Homeschool parent
“I would say that teens should attend your workshop because it can really help those who aren’t sure what they want their future profession to be or those who don’t know what they enjoy doing. It really gave me a clearer insight about what types of jobs I would be happy in and do well in. It also helped me to make a definite list of colleges I would enjoy that also had great programs for professions that I would enjoy. Thank you for giving me the pharmacist and pharmacist’s technician’s information! Have a good day!” – Emma Busbee, student
“Having my daughter work with Laurie was nothing short of amazing. Through Ideal College and the college assessment tool, I was able to get a clear understanding of my daughter’s interests, strengths, and weaknesses. This opened the lines of communication for both she and I because I found out what her passion was versus what she was doing as it relates to college. We were able to discuss the results in greater detail and as a result, she changed her major and is now studying in the area that is well suited for her. Laurie’s attention to detail was very impressive to me as well; because she went through the report and gave my daughter and I recommendations and resources that we both can use to help us both navigate through this process together. Thank you so much Laurie for your warm and cheerful personality and for providing tools and resources for us as well as other students and parents to identify if college is ideal for them; hence saving both the parent and student from any hardaches or financial woes. I would recommend My Ideal College to any parent/child to help them identify what’s best decision before going to college.” – Philana Swann, parent